Electricity, Connection, and Content in the Southland

Southern California is a hard place to create community. So when an organization starts to do it successfully, we should take notice.

Innovate Pasadena Connect Week 2015On Monday, Oct. 19, Innovate Pasadena launches Connect Week 2015, a series of events about design, technology, science, and business. Innovate Pasadena is a nonprofit organization that organizes weekly meetups about these topics, and this is the second year that they have expanded their efforts into a weeklong series. Through these and other events, Innovate Pasadena has been successful at nurturing a community of entrepreneurship and enterprise. And a key to the organization’s success is keeping it local.

In sprawling Los Angeles county, with its legendary traffic and strained public transportation system, geography is our biggest challenge to meeting and exchanging ideas. Sometimes it’s just too hard to journey across town from Pasadena to attend a meetup in Santa Monica. That’s why the Northeast Los Angeles UX Meetup group exists.

Content Strategy Southern California ambitiously aims to reach the content and design community from Santa Barbara to San Diego. But geography is not friendly. We know we have to plan events in Santa Barbara, Irvine, and San Diego, and we are looking at organizing meetups in these locations in the coming year. While many local tech and design hubs exist — Santa Monica, downtown Los Angeles, Pasadena — the content community in the southland is scattered throughout these areas. ESRI, a company that regularly employs content strategists, is located as far east as Redlands. Depending on traffic, getting to Redlands can be a three-hour drive from Venice Beach.

Despite the distances, we continue to try to unite the content and design professionals of southern California. On October 21, we will even hold our own event as part of Innovate Pasadena Connect Week 2015. In Transforming User Experience Design with Content Strategy, three content strategy experts will speak about how careful attention to content helps produce better customer experiences. And these three experts are traveling to Pasadena from mid-city Los Angeles, Glendale, and Eagle Rock.

In a recent piece in the New York Times (“Why Can’t We Stop Talking about New York in the Late 1970s,” Oct. 10, 2015), novelist and memoirist Edmund White writes about the community that cities help create. “Face-to-face encounters are essential to a city’s vitality,” White writes, “even among people who aren’t sure of each other’s names, for the exchange of ideas and to generate a sense of electricity.”

White continues by noting that, in New York in the 1970s, “creative people of all sorts could meet without plans, could give each other tips or discuss burgeoning theories or markets or movements.”

It sounds as if New York in the ’70s might have been similar to the meetup culture we’re trying to create today. We meet to discuss theories, markets, movements, strategies. We meet to get the benefits of connection. White calls it “a sense of electricity” — we can call it community.

What do you think we should call it? Let’s talk about it. When should we meet?

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